I’ll be drawing on a few infographic design gaffes to illustrate my points. Today, I’m here to share 5 data visualization tips that will help you plan and design winning infographics that are both beautiful and effective in communicating your message. Some are created to visualize long-form content or complex ideas while others offer their readers a timeline of events, a comparison or even a tutorial.īut if you are creating an infographic that visualizes data in any way, be it through standard charts or custom data visualization, it’s important that you follow a few basic rules. Not all infographics are packed with charts and data. Poor design choices and formatting errors can cause confusion, frustration, or worse, they can result in your audience completely misinterpreting your message. However, I often come across infographics today that are created without consideration for basic data visualization and chart formatting rules.
Over the last 2 years we’ve seen more and more creative and communications agencies adding info and visual graphics production to their portfolios, we’ve seen a host of new startups and technology players emerge who offer self-serve design and production, and we’ve even seen creative marketplaces rush to add infographic templates and design packs to their catalogue.Īll of this has made infographic design and production more accessible. What’s really fascinating is how the industry has responded and evolved to support visual content, specifically infographics. Just take look at this chart, which shows global Google search interest from 2010 to March 2016 for the terms ’infographic’ and ‘ content marketing.’įun fact, search interest for “infographic” reached its historical peak this month!
It’s clear that brands have fully embraced the power of visual content, and today, the infographic seems to be at the top of its game.Īfter all, our thirst for visual content seems to be unquenchable.
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